Photo Collaboration with Ad Agencies
For over 25 years Our Studio Productions has been collaborating with many, many advertising agencies working towards that great hero shot, as some call them. We as photographers simply call the final image or capture, as the "Thats it shot." The final. But, is there really ever a final? So many times after client approval, via email, text or by them actually being present at the shoot, we go back and tweak the lighting or a prop, to get it just right. Many of these changes no one would barely notice, but Diane our photographer sees small changes that just might make a difference, and yup, most times they do.
Ad agencies with all their talent, make great collaborators on photo shoots. They know what they want; a vision of their client's product come to life, so to speak. Advertising photography has certainly changed in the last 20 years. Digital photography too has changed, and provided the changes that shape what we see in ads.
So often now our art directors, and clients of theirs, do not come to the photo shoots. Approvals are made via email and of course texting too. This makes everyones time much more productive, including ours. It's really a great thing.
If you are working with an ad agency or not, OSP is here, only 27 miles from NYC and ready to get a quote to you, and jump right in to get started on your product photography project.
Honestly written by,
Susan Bruno
our studio productions . 1737 e. 2nd street, scotch plains, nj 07076 . 908.276.2229
All images respected by copyright laws. Do not use without permission.